GKTP
GKTP
Case Study
Case Study
Inspiring a Movement called Play
The Task
Produce a high-quality, monthly audio podcast—Get Kids to Play—featuring lively conversations with sports professionals and academics, aimed at motivating children to embrace sports and active play.
Introduction
Get Kids to Play is a timely initiative from Saumil of Sportz Village and Dr. Vijay Krishnamurthy, a sports academic, designed to spark a movement for youth sports participation. The podcast brings together the insights of athletes, coaches, and educators, offering parents and kids inspiration and practical advice in an energetic, accessible format.
Background
With growing concerns about sedentary lifestyles among children, the need to encourage play and sports has never been greater. Saumil’s sports and Dr. Vijay, who holds a PhD in sports, recognized the power of audio storytelling to reach families and communities. The podcast format was chosen for its accessibility and wide reach, with plans to distribute episodes across all major platforms.
Inspiring a Movement called Play
The Task
Produce a high-quality, monthly audio podcast—Get Kids to Play—featuring lively conversations with sports professionals and academics, aimed at motivating children to embrace sports and active play.
Introduction
Get Kids to Play is a timely initiative from Saumil of Sportz Village and Dr. Vijay Krishnamurthy, a sports academic, designed to spark a movement for youth sports participation. The podcast brings together the insights of athletes, coaches, and educators, offering parents and kids inspiration and practical advice in an energetic, accessible format.
Background
With growing concerns about sedentary lifestyles among children, the need to encourage play and sports has never been greater. Saumil’s sports and Dr. Vijay, who holds a PhD in sports, recognized the power of audio storytelling to reach families and communities. The podcast format was chosen for its accessibility and wide reach, with plans to distribute episodes across all major platforms.
Challenge
Challenge
Delivering a polished, immersive audio podcast with premium production value, seamless access, and standout appeal. Flawless technical execution, compelling audio branding, and a targeted social strategy maximized engagement.
Delivering a polished, immersive audio podcast with premium production value, seamless access, and standout appeal. Flawless technical execution, compelling audio branding, and a targeted social strategy maximized engagement.
Delivering a polished, immersive audio podcast with premium production value, seamless access, and standout appeal. Flawless technical execution, compelling audio branding, and a targeted social strategy maximized engagement.
Solution
Solution
Produced end-to-end podcasts via Squadcast—recording, editing, and distributing globally (Apple/Spotify/JioSaavn). Created branding music, scripts, and managed production. Expanded reach with social assets. Monthly retainer for ongoing support.
Produced end-to-end podcasts via Squadcast—recording, editing, and distributing globally (Apple/Spotify/JioSaavn). Created branding music, scripts, and managed production. Expanded reach with social assets. Monthly retainer for ongoing support.
Produced end-to-end podcasts via Squadcast—recording, editing, and distributing globally (Apple/Spotify/JioSaavn). Created branding music, scripts, and managed production. Expanded reach with social assets. Monthly retainer for ongoing support.
Impact
Impact
Get Kids to Play, a vibrant podcast, gained traction with parents, educators, and sports enthusiasts. Its accessible format and experts inspired families to prioritize play, fostering healthier lifestyles. Multi-platform distribution ensured broad reach.
Get Kids to Play, a vibrant podcast, gained traction with parents, educators, and sports enthusiasts. Its accessible format and experts inspired families to prioritize play, fostering healthier lifestyles. Multi-platform distribution ensured broad reach.
Get Kids to Play, a vibrant podcast, gained traction with parents, educators, and sports enthusiasts. Its accessible format and experts inspired families to prioritize play, fostering healthier lifestyles. Multi-platform distribution ensured broad reach.
Under Deepti’s leadership, her team at SHIFFT has done a fantastic job of creating content so far, which includes composing music jingles for the podcast, designing episode posters, and scripting each episode.
Under Deepti’s leadership, her team at SHIFFT has done a fantastic job of creating content so far, which includes composing music jingles for the podcast, designing episode posters, and scripting each episode.
Dr Vijay Krishnamurthy and Saumil Majmudar
Dr Vijay Krishnamurthy and Saumil Majmudar
Under Deepti’s leadership, her team at SHIFFT has done a fantastic job of creating content so far, which includes composing music jingles for the podcast, designing episode posters, and scripting each episode.
Dr Vijay Krishnamurthy and Saumil Majmudar
Ready to #MakeTheShifft from podcast idea to broadcast brilliance? Let's power up your voice!
Ready to #MakeTheShifft from podcast idea to broadcast brilliance? Let's power up your voice!
Ready to #MakeTheShifft from podcast idea to broadcast brilliance? Let's power up your voice!